On August 25, a scientific research cooperation signing ceremony was held between Miaoda and the Chinese Academy of Agricultural Sciences in Beijing. Both parties reached a friendly consensus on improving scientific research on pet immunity and promoting the development of the pet health industry.

Jia Yaxiong, deputy director of the Science and Technology Management Office of the Beijing Institute of Animal Husbandry and Veterinary Medicine, Chinese Academy of Agricultural Sciences, Zhao Xueming, researcher at the Beijing Institute of Animal Husbandry and Veterinary Medicine, Chinese Academy of Agricultural Sciences, Liu Jie, founder of Miaoda & Suda, Miaoda & Da founder Zhang Lixia and other guests attended the signing ceremony and witnessed it together.

Focus on pet immunity and jointly build product upgrades

In recent years, China's pet market has developed rapidly, and the pet economy is also undergoing consumption upgrades. The new generation of young pet owners are paying more and more attention to the nutrition and health of their pets. How to make pets eat more scientifically, healthier and less sickly has become the first concern of pet owners.

Strong scientific research capabilities and innovation are undoubtedly the "accelerator" to improve the healthy development of pet nutrition. In this cooperation, Miaoda & Aida will join hands with the country's top scientific research institution, the Chinese Academy of Agricultural Sciences, and a technical research team led by Dr. Zhao Xueming of the Beijing Institute of Animal Husbandry and Veterinary Medicine, to focus on "antioxidation and improving pet immunity". Conduct scientific research at the core. Zhao Xueming (Ph.D., researcher, doctoral supervisor) received his doctorate from China Agricultural University in 2008, and is a postdoctoral fellow at the University of Connecticut. He serves as a review expert for the National Natural Science Foundation of China and the China Agricultural Science and Technology Award, an expert for the National Science and Technology Expert Database, and a senior member of the Chinese Society of Animal Husbandry and Veterinary Medicine. , a young talent from the Chinese Academy of Agricultural Sciences. As a backbone of scientific research, he participated in the Chinese Academy of Agricultural Sciences' scientific and technological innovation project, major genetic engineering projects, and scientific and technological support projects. His team has made outstanding achievements in the field of "antioxidation and improving animal immunity."

Zhao Xueming, researcher at the Beijing Institute of Animal Husbandry and Veterinary Medicine, Chinese Academy of Agricultural Sciences

Immunity is the animal’s own defense mechanism. Low immunity in dogs and cats can easily lead to cat ringworm, cat distemper, and cat nose. Bronchitis and other diseases, good immunity can effectively speed up pet wound healing, reduce intestinal problems, promote hair growth, and play a decisive role in the animal's systemic health. Recently, the two parties jointly conducted several rigorous scientific studies on the natural antioxidant lycopene contained in Miaoda CARE series of new raw bone and meat full-price cat food products. By studying nearly a hundred old and young cats with similar physiological states, , young cats were grouped for experiments and the experimental data were recorded in detail to explore the effects of lycopene on antioxidants, scavenging free radicals, improving immunity, delaying aging, and reducing MDA content.

This research will help further upgrade the formula of existing products of Miaoda & Ada, which is of great significance for improving the disease resistance of dogs and cats and even improving the quality of life of pets.

Strong alliances, science-driven brand development

With the brand positioning of "global selection, advocating high-quality pet life", Meowda & Suda, as early as 2014, A product development concept with science as the core and experimental data as the basis has been established.

Liu Jie, founder of Miaoda & Sida

Liu Jie and Zhang Lixia, co-founders of Miaoda & Sida, who graduated from China Agricultural University majoring in nutrition and veterinary medicine, said: "Over the years, I have never forgotten the professional education I received, and I have always maintained concentration and awe in product research and development." All of Miaoda and Ada's products have gone through some "painful" tempering. Take the CARE series of raw bone and meat full-price cat food as an example. The product research and development lasted 16 months, integrating more than ten years of accumulated experience in the field of pet food, from formula research and development, transformation of scientific and technological patent results, to strict From formula testing to quality control management of the production process, a product is finally created. Miaoda CARE series raw bone and meat full-price cat food relies on patent blessing and superior formula. It stood out in the market within three months of its launch. It has been recommended by nearly a hundred experts and evaluation bloggers in the industry, and has been recognized by consumers.

This time with the Chinese Academy of Agricultural Sciences The institute has launched scientific research cooperation to provide more professional and forward-looking technical support for Miaoda and Suda, which will surely further enhance the brand's R&D strength and provide pet owners with more scientific and high-quality pet products.

Jia Yaxiong, deputy director of the Science and Technology Management Office of Beijing Institute of Animal Husbandry and Veterinary Medicine, Chinese Academy of Agricultural Sciences

Talk about this cooperation, Jia Yaxiong, deputy director of the Science and Technology Management Office of Beijing Institute of Animal Husbandry and Veterinary Medicine, Chinese Academy of Agricultural Sciences He said: "The Beijing Institute of Animal Husbandry and Veterinary Medicine, Chinese Academy of Agricultural Sciences is at the most glorious moment in its history. We are proud of having three academicians from one institute, and it also means that our current scientific research strength is currently at the top of the country. With such a team With their strength, we will jointly promote the continuous upgrading of Miaoda and Aida products and promote the healthy development of the pet industry."

At present, the size of China's dog and cat market has reached 249 billion, and pets have penetrated into Chinese families. The rate is about 20% ("China Pet Industry White Paper 2021"). China's pet industry is in a critical period of consumption upgrading, and pet owners' awareness of scientific feeding is also constantly improving. Miaoda & Aida and the Beijing Institute of Animal Husbandry and Veterinary Medicine, Chinese Academy of Agricultural Sciences will carry out multi-dimensional and in-depth cooperation in pet food formula research and development, pet food functional verification, pet nutrition patent research, pet industry talent training, etc., which will be of great significance to Miaoda &Ada has important strategic significance, marking that Miaoda&Ada will enter a new stage in its layout of the pet industry ecosystem.

In the future, Miaoda & Aida will continue to uphold the brand positioning of "global selection, advocating high-quality pet life", use scientific research and innovation as the driving force, focus on the needs of pet owners and pets, and provide pet nutrition Health builds a strong "protective power" and continuously promotes the reform and development of the pet nutrition and health industry.