At Shanghai Pet Fashion Week, a large green "percent sign" trademark was particularly eye-catching. This is the super visual symbol used by Bile to interpret the brand's goals.

“This percent sign symbolizes that Bile will have 100% good attitude, 100% good service, 100% good experience, and 100% happiness throughout every day of brand development.” Seven, the content director of Bile, said, "Bile uses 'Compared with each other, it's still Bile' as the brand slogan. We hope that everyone can find a product in Bile that is suitable for pets in their daily pet food choices. At the same time, Bile We also hope that in the normalization of pet food competition, we will continue to raise the standards of the pet food industry and bring better products to millions of pets. ”

At Shanghai Pet Fashion Week, Bile exhibited a number of new and upgraded pet food products, from packaging design to new formulas, all of them reflect Bile's We pursue scientific, fresh and high-quality pet food manufacturing concepts. "Since its establishment in 2006, the company has been deeply involved in the pet food market, constantly innovating product processes, and creating high-quality and distinctive products, bringing unlimited possibilities to build a high-end pet food brand."

According to the introduction , Bile has developed a 4.0 smart factory so far, equipped with manufacturing equipment at the forefront of domestic and foreign technology such as ultra-fine grinders, and equipped with human food-level testing equipment. Relying on the advantages of science and technology, we have established a technological and automated product production line, as well as an intelligent warehousing and transportation network, and strictly control every production and transportation detail, hoping to bring high-quality pet food to consumers.

Relying on its own scientific research strength, Bile has created a variety of more targeted products for different pet raising needs. It has fresh series, domineering fresh series, benefit series, Zhen series, speed fresh series, guardian series, etc., forming a multi-channel, three-dimensional product matrix.

Bile’s launch of “pet food for seniors over seven years old” in its fresh series of products also represents Bile’s concern for the quality of life of senior pets. In 2023, Bile's classic pet food "Fresh Series" launches a major upgrade - full-price dog/cat food for seniors over 7 years old. By adding special ingredients such as fresh black-bone chicken and Antarctic krill, and formulating targeted nutritional formulas, Minimize the physical burden that aging brings to your pet.

The scientific research strength of Haina's "Zhongca"

In order to continuously explore the forefront of the industry, Bile attaches great importance to improving its own scientific research strength, especially in terms of self-research of products and emerging technologies. According to reports, Bile established a pet food research center in 2006, and successively built a national expert workstation, Xuancheng R&D test center, and established a professional R&D team. Among them, the main core technical personnel have participated in a number of national project plans and National Natural Science Foundation Youth Science Fund projects, and have successively obtained 80 patented technologies.

Bile took advantage of its R&D team and established a research institute in 2019, dedicated to developing first-class pet food. Ren Yang, a Ph.D. from Zhejiang University, serves as the director of the research institute. The institute has a team of scientific research talents from Zhejiang University, Nanjing Agricultural University, Tianjin Agricultural College, University of Belfast in the UK, University of Nottingham in the UK and the University of Queensland in Australia.

Bile is pursuing higher product quality and more In the exploration of a good pet-raising experience, we not only insist on strictly controlling the source of raw materials, but also conduct SGS inspections on each series of products every month, and update the inspection results on social platforms on the 15th of every month. Bile adheres to its original intention of producing high-quality domestic products and has overcome many obstacles along the way, winning many awards and honors and being deeply favored by shit-sweeping officials.

"Just like the meaning carried by the green percent sign, over the years, Bile has accompanied countless pet-raising families with 100% of its heart, bringing them many beautiful memories. In the future, Bile will We will continue to stimulate diverse resonances between different products, constantly break down inherent barriers, enhance the pet feeding experience, and bravely be the pioneers at the forefront of the industry," said Seven.