When pets bring people the warm emotional value of family members, pet owners are becoming more and more keen on “high-quality pet raising”. With the continuous improvement of scientific pet raising awareness, my country's pet food formula revolution is quietly starting. From the earliest era of "leftover food" 1.0 to the era of "pet food" 2.0, now, natural food brands represented by Birich have "rolled" new tricks - pet feeding has ushered in a new "natural food" 3.0 era!

Natural food refers to pet food made from natural/organic raw materials and containing no chemically synthesized additives. As early as 2018, the "Pet Feed Labeling Regulations" issued by the Ministry of Agriculture clearly restricted chemical additives in "natural food". The reason why the ingredients of natural food are restricted is because long-term intake of chemical additives by pets may seriously affect normal metabolism. It may also cause allergies, illness, low immunity and other problems, and even shorten the lifespan of cats and dogs. Although there is a "definition" of natural grains on the market, Birich is not satisfied with the minimum standard of "natural" in the "Regulations". Instead, it has formed a professional team to pressurize itself, improve standards, and non-stop research and development of real "natural" food. 0 Added” products.

Out Due to the love for pets and the obsession with product quality, Birich decided to launch a formula revolution in the pet food category, which not only makes it "natural" but also ensures "high nutrition". Since its establishment in 2002, over the course of more than 20 years of development, strict self-standards have always been the label of Birich in the pet food industry. Since 2019, it has been concentrating on research and exploration of zero-added staple food technology. Despite the difficulties, Birich decided to start by improving the immunity of pets, comprehensively improve the health level of pets, and allow pets to bring longer and healthier companionship to their owners.

Finally! Birugi spent 5 years exploring more cutting-edge technologies, from the four dimensions of raw materials - supplier management - process technology - quality control, to find the answer to how to replace artificial chemical additives, and launched the new product Birugi "0 Addition" ” Baked full-price natural cat food. At the new product launch conference, founder Xu Jiu introduced the technology of replacing chemical antioxidants with patented nitrogen filling and natural antioxidants. In my heart for a long time, the "technology and harsh work" that we humans reject should not be allowed to be eaten by our furry children.

short The new product launch conference, which lasted only a few hours, was the result of five years of R&D effort by the BiRigi team. During the implementation of the project, the team jointly tackled key problems with domestic and foreign counterparts. After dozens of laboratory tests and on-machine production tests on the components and proportions, the antioxidant effect was safe and effective. In the end, Biregi's "zero addition" established a safe formula composed of fresh raw materials, nutritional supplements, and natural additives. Through fresh raw materials and process control, these chemical additives can be replaced.

The blockbuster product announced at the new product launch conference of BiRigi - BiRigi's "0 Additive" baked full-price natural cat food, has the number "42" printed on the upper right corner of the package. That is to say, of the 42 additives in 8 categories commonly found on the market, Biregis contains 0 of them. Biruji firmly believes that good staple food cannot rely on stories and concepts, but must rely on data and inspection reports! To this end, they spent hundreds of thousands in testing fees to test whether the products truly achieved 42 "zero additives" and disclosed all the origins, factories, production processes, and test results.

Official According to the news, the new products of BiRigi will be fully launched on April 1. Parents of furry children can choose natural cat food with freeze-dried and non-lyophilized versions according to their needs. Long-term consumption of "zero additive" cat food can reduce the burden and potential harm caused by chemical additives to cats, "strengthen" the cat's immune system and self-repair system, and restore the cat's self-protection ability. Begin with "0 additions" baked full-price natural cat food to help you build your cat's first line of defense for a healthy physique!