There are more and more cat owners, and there are also more and more stray cats. This phenomenon reminds people that the prevailing pet economy does not seem to be as harmonious as everyone imagines. After the pet economy became popular, many businessmen excitedly called it "a 100-billion-dollar business." For a while, everyone wanted to get a piece of this business. But when it comes to life, it's not just a "business".

As cats become more and more popular, With the increasing number of pets, it has become urgent to build pet-related security systems, such as ensuring the safety of pet food so that "furry children" can eat three meals a day safely; building animal protection laws to prevent humans from harming animals; building pet self-regulatory organizations to use everyone's Let’s work together to protect the rights and interests of pets... Please note that any deficiency in any aspect may cause harm to these fragile creatures.

As a pet brand that has been working hard and exploring in the field of public welfare, pidan is also doing its best. For every pidan product sold around the world, RMB 0.15 will be entered into the pidancare public welfare account. , used to help stray animals. The pidancare public welfare plan searches for stray animal rescue organizations in need on a weekly basis, and helps them solve daily operational problems in the form of cash/product donations, including but not limited to medical assistance/sterilization support, etc. So far, the donation recipients 114. At the same time, the pidancare public welfare program hopes to unite all walks of life to create and explore sustainable ecological spaces for cats and other species in a diverse coexistence environment.

Everyone in the city Every dirty stray cat was once the beloved pet of mankind. Those pet cats that were brought into the world by human impulse, and then abandoned as stray cats, every mournful cry asks the human soul whether it has fulfilled its responsibilities to a living being? In order to help more stray cats, pidan continues to move forward on the road of charity. On a weekly basis, pidan looks for stray animal rescue organizations in need of help, and donates cash and products to rescue stray animals.

pidan introduced: As a pet brand that has been working hard and exploring in the field of public welfare, we hope to not only help cats entering human families live a better life, but also do more for cats traveling in society. The public welfare plan for stray cats and dogs is not just a Trending topics, not just this afternoon and tomorrow morning.